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Navigating Nairobi: A Guide to Cab App Prices in Kenya

Apps

Boses Muhinda

-

Apr 24, 2024

Navigating Nairobi: A Guide to Cab App Prices in Kenya

In bustling Nairobi, getting around efficiently is key to seizing the day and conquering the urban jungle. With the rise of cab-hailing apps, commuting has never been more convenient. But how do these apps stack up in terms of pricing? Let’s take a closer look at the estimated prices of popular cab apps in Kenya’s capital:

Uber

Uber is known for its widespread availability and reliable service. It offers competitive pricing based on distance, time, and demand. Expect to pay a base fare of around 100 Kenyan Shillings (KES), a per-minute rate around KES 4, and a per-kilometer rate around KES 60. Additionally, surge pricing may apply during peak hours or high-demand periods, which can multiply the fare by up to 4 times.

Bolt (formerly Taxify)

Bolt offers competitive rates with a similar structure to Uber’s. They typically have a base fare of KES 100, a per-minute rate around KES 5 (slightly higher than Uber), and a per-kilometer rate around KES 50 (slightly lower than Uber). Keep an eye out for promotional discounts and special offers on the Bolt app.

Little Cab

Little Cab provides transparency in pricing, with rates based on distance and time. They are generally considered a budget-friendly option. While exact fares can vary, estimates suggest their base fare might be around KES 100, with per-kilometer rates potentially lower than KES 50. Frequent users can enjoy loyalty rewards and discounts through the app.

Mondo Ride

Similar to Little Cab, Mondo Ride offers competitive prices with transparent fares based on distance and time. Look out for promotional offers on the app for additional savings. Exact fares can vary, but estimates suggest their base fare might be around KES 100 and per-kilometer rates could be around KES 55-60.

SafeBoda

SafeBoda offers competitive pricing for their cab services alongside their motorcycle taxis. They focus on transparent fare estimates and real-time tracking. While specific figures are difficult to find, they are generally considered a budget-friendly option.

Wasili & Fone Taxi

Both Wasili and Fone Taxi are relatively new entrants in the market, but they are gaining traction with competitive prices and user-friendly apps. While exact fare structures might not be widely available, they are likely to be in the same ballpark as Little Cab and Mondo Ride, offering budget-conscious options for Nairobi commuters.

Comparison of Cab App Pricing in Nairobi (Estimates)

Feature	Uber	Bolt	Little Cab	Mondo Ride	SafeBoda	Wasili	Fone Taxi
Base Fare	KES 100	KES 100	KES 100 (est.)	KES 100 (est.)	Competitive	Competitive	Competitive
Per Minute Rate	KES 4	KES 5			Competitive	Competitive	Competitive
Per Kilometer Rate	KES 60	KES 50	Less than KES 50 (est.)	KES 55-60 (est.)	Competitive	Competitive	Competitive
Surge Pricing	Yes	Yes	No	No	No	Likely No	Likely No
Promotional Offers	Yes	Yes	Yes	Yes	Potentially	Potentially	Potentially

In conclusion, the prices of cab apps in Kenya vary depending on several factors. However, all the options mentioned provide a range of fare structures that cater to different budgets and needs. It’s always recommended to use the app’s fare estimate feature before booking a ride to get a more accurate idea of the cost. With a variety of cab apps available, Nairobi residents and visitors can enjoy a convenient and affordable way to navigate the city.

The Best Matatu Apps to Easily Navigate Nairobi’s Bustling Streets

Apps

Brian Code

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Apr 24, 2024

0

The Best Matatu Apps to Easily Navigate Nairobi’s Bustling Streets

Hey there, Nairobi commuter! Tired of waiting endlessly for matatus or getting lost in the maze of Nairobi’s bustling streets? Say goodbye to commuting woes and hello to convenience with these top Matatu apps designed to make your journey smoother than ever.

Ma3Route:
Ma3Route is your ultimate companion for navigating Nairobi’s hectic traffic and matatu routes. This crowd-sourced platform provides real-time traffic updates, matatu schedules, and route information, ensuring you’re always in the know about the best way to reach your destination.

MyRide Kenya:
MyRide Kenya is your one-stop-shop for planning your matatu journey in Nairobi. With its user-friendly interface and comprehensive route maps, you can easily find the nearest matatu stage, check fare prices, and track the arrival time of your matatu in real-time.

Flare:
Flare goes beyond just matatu tracking – it’s your personal safety companion for commuting in Nairobi. In addition to providing matatu routes and schedules, Flare offers emergency response services, allowing you to request assistance in case of emergencies or accidents during your commute.

Swvl:
Swvl revolutionizes the matatu experience with its modern and convenient bus-hailing service. Simply book your seat on a Swvl bus through the app, and enjoy a comfortable and hassle-free ride to your destination at affordable prices. Say goodbye to overcrowded matatus and hello to stress-free commuting with Swvl.

Matatu:
Matatu is another great app for navigating Nairobi’s matatu routes and schedules. With its intuitive interface and up-to-date information on matatu fares and routes, you can plan your journey with ease and confidence, ensuring you reach your destination on time, every time.

Matwana Matatu Culture:
Matwana Matatu Culture is more than just a matatu app – it’s a celebration of Nairobi’s vibrant matatu culture. In addition to providing route maps and schedules, Matwana Matatu Culture showcases the unique designs and artistry of Nairobi’s matatus, giving you a glimpse into the city’s colorful transportation scene.

Matatu Kenya
Matatu Kenya offers a comprehensive platform for planning your matatu commute in Nairobi. From route maps and schedules to fare prices and travel tips, Matatu Kenya has everything you need to navigate Nairobi’s matatu network with confidence and ease.

With these top Matatu apps at your fingertips, commuting in Nairobi has never been easier. Say goodbye to long waits and uncertainty, and hello to smooth and stress-free journeys across the city. So go ahead, download your favorite Matatu app today and get ready to navigate Nairobi like a pro!

How to Stay Productive While Working Remotely in Nigeria

Tutorials

Doryn Crystal

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Apr 24, 2024

0

How to Stay Productive While Working Remotely in Nigeria

Working remotely in Nigeria comes with its own set of challenges, but with the right strategies and tools, you can maintain productivity and efficiency from the comfort of your home. Here are some effective tips tailored to the Nigerian context to help you stay on top of your game while working remotely.

First and foremost, it’s crucial to establish a dedicated workspace within your home. Creating a designated area free from distractions can significantly improve focus and productivity. Consider personalizing your workspace with Nigerian-inspired decor or elements to make it more conducive to work.

Setting clear work hours aligned with Nigerian time zones is essential for maintaining boundaries between work and personal time. Communicate your availability to colleagues and clients to ensure everyone is on the same page regarding when you’re actively working and when you’re off-duty.

To stay organized and prioritize tasks effectively, consider using productivity apps like Trello or Asana to create to-do lists and manage your workload. These apps allow you to break down tasks, set deadlines, and collaborate with team members seamlessly.

Incorporate Nigerian time management techniques into your workflow to maximize productivity. The “Pomodoro Technique,” adapted to suit Nigerian work rhythms, involves working in focused intervals with short breaks in between. Additionally, embrace the concept of “African Time” by setting realistic deadlines and respecting time commitments.

Minimizing distractions is crucial for maintaining focus while working remotely. Inform family members or housemates of your work schedule and the importance of uninterrupted work time. Consider using noise-cancelling headphones or background sounds inspired by Nigerian nature to create a conducive work environment.

Stay connected with Nigerian colleagues through virtual meetings, calls, or messaging platforms like Zoom or Slack. Schedule Nigerian-themed virtual coffee breaks or informal catch-up sessions to maintain camaraderie and team spirit, even from a distance.

Taking regular breaks is essential for avoiding burnout and maintaining productivity. Incorporate Nigerian-inspired relaxation techniques, such as brief walks or stretches, during breaks to rejuvenate your mind and body. You can also indulge in Nigerian snacks or beverages to provide a taste of home while replenishing energy.

Leverage Nigerian tech solutions to streamline your remote work experience. Explore productivity apps or platforms developed by Nigerian companies, such as InstaPlan for project management or Workstation for virtual office solutions. Utilize reliable Nigerian internet service providers to ensure seamless connectivity and minimize disruptions during work hours.

Join Nigerian remote work communities or forums to connect with like-minded professionals and exchange tips and support. Engage in virtual networking events or workshops with a Nigerian theme to stay connected and motivated while working remotely.

Lastly, prioritize self-care and work-life balance to maintain overall well-being. Incorporate Nigerian wellness practices into your daily routine, such as meditation or traditional relaxation techniques, to alleviate stress and promote mental wellness. Remember to establish boundaries between work and personal time to ensure a healthy balance.

By implementing these strategies and utilizing helpful apps tailored to the Nigerian context, you can navigate the challenges of remote work with ease and maintain high levels of productivity and efficiency while embracing the vibrant spirit of Nigeria.

Lastly, don’t forget to show yourself some love. Practice those Nigerian wellness rituals – meditation, deep breaths, or a dash of self-love. Balance work with play, because you, my dear, deserve it all!

How to Develop a Strong Password Strategy: African Edition

Boses Muhinda

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Apr 24, 2024

0

How to Develop a Strong Password Strategy: African Edition

In a world where our digital footprint is ever-expanding, securing our online presence is paramount. Crafting a robust password strategy is fundamental to this endeavor. Here’s your guide to creating a strong password strategy uniquely adapted for the African context, blending various African characters and incorporating elements of diverse languages.

1. Embrace Length and Diversity:

Aim for passwords with a minimum of 12 characters, combining characters from diverse African languages.
Mix uppercase and lowercase letters, numbers, and symbols, including special characters.

2. Avoid Personal Information:

Steer clear of using easily accessible information such as birthdays or names in any African language.
Opt for combinations that aren’t directly linked to your personal life or easily guessable linguistic elements.

3. Unique Passwords for Each Account:

Resist the temptation to reuse passwords across different platforms, employing a mix of African language characters.
Consider leveraging the rich linguistic diversity by incorporating words or phrases from various African languages.

4. Regularly Update Your Passwords:

Set a routine for changing your passwords, ideally every three to six months, incorporating new linguistic elements.
Updating passwords not only adds a layer of security but also introduces a linguistic flair inspired by African languages.

5. Use Passphrases with African Flair:

Create memorable phrases by combining words from diverse African languages.
Incorporate a mix of African characters, numbers, and symbols for a unique and secure passphrase.

6. Two-Factor Authentication (2FA) with African Touch:

Enable 2FA, receiving a code on your mobile device or email, adding an extra layer with African characters.
Use numbers inspired by African cultural symbols for the second factor in authentication.

7. Be Wary of Phishing Attempts:

Avoid clicking on suspicious links or providing login details through unfamiliar websites, regardless of the language.
Double-check the URL’s authenticity in any African script before entering login information.

8. Educate Your Network with Cultural Sensitivity:

Share password security practices with friends, family, and colleagues, acknowledging the cultural diversity.
Encourage the use of diverse characters inspired by African scripts for stronger passwords.

9. Monitor Account Activity:

Regularly review your account activity for any unauthorized access, staying vigilant in any African dialect.
Swiftly address any suspicious activities, ensuring a linguistic defense against potential security breaches.

10. Stay Informed on Cybersecurity Trends with an African Lens:

Keep abreast of the latest cybersecurity developments with a focus on the African tech landscape.
Adapt your password strategy with linguistic nuances inspired by evolving threats in the African digital realm.

By incorporating linguistic elements from various African languages, your password strategy not only becomes more secure but also celebrates the rich cultural tapestry of our continent. Strengthening our digital defenses can be a creative and inclusive journey, one that reflects the diversity of languages and characters across Africa.

Apple Announces “Let Loose” Event: What to Expect

News

Boses Muhinda

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Apr 23, 2024

0

Apple Announces “Let Loose” Event: What to Expect

Apple has just announced its upcoming event titled “Let Loose,” scheduled for May 7. Unlike recent in-person events, this one seems to be happening exclusively online, maintaining a format that became common during the pandemic. While Apple has gradually returned to in-person events, such as WWDC starting on June 10 in Cupertino, this event appears to stick with the online-only trend.

Given its online nature, the “Let Loose” event is expected to focus on one or two select products, possibly indicating smaller announcements. Apple likely has some bigger news reserved for its upcoming developer conference, which takes place about a month later.

The event’s artwork prominently features an image of a hand holding an Apple Pencil, accompanied by the handwritten tagline “Let Loose.” This suggests that we might see new iPad models or accessories introduced, as Apple hasn’t updated its tablet line since 2022. Rumors suggest that the new iPad Pro and iPad Air models could feature the M2 and M3 chips, respectively.

Regarding the Apple Pencil, early references found in the iOS 17.5 beta hint at a potential “squeeze” feature for the upcoming fourth-generation version. Additionally, there are rumors of an updated version of the Magic Keyboard case for the iPad Pro.

The event kicks off May 7 at 5p.m. EAT in Ugandan time.

Meet the Mountain Gorillas Virtually Via My Gorilla Family App

Apps

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Apr 23, 2024

0

Meet the Mountain Gorillas Virtually Via My Gorilla Family App

In August 2023, Uganda unveiled a pioneering solution to safeguard the endangered mountain gorillas: the “My Gorilla Family” app. Developed by RoundBob and the Naturalist, two Ugandan conservation enterprises, this subscription-based mobile application has transformed the landscape of wildlife conservation in Uganda’s Bwindi Impenetrable National Park and Mgahinga Gorilla National Park.

For a modest fee starting at just US$2 per month, users are invited to immerse themselves in the captivating world of mountain gorillas. The app offers exclusive content and regular updates about these magnificent creatures, allowing subscribers to embark on a virtual journey alongside their adopted gorilla family while simultaneously supporting crucial conservation initiatives.

At the core of this groundbreaking initiative stands Fidelis Kanyamunyu, a former poacher turned honorary wildlife officer. Having grown up in the vicinity of Bwindi Forest, Kanyamunyu witnessed firsthand the devastating consequences of poaching on gorilla populations. Driven by a fervent desire to enact positive change, he partnered with David Gonahosa to devise a solution that harnesses the power of technology for conservation.

The My Gorilla Family app not only fosters a profound sense of connection between users and the mountain gorillas but also serves as a catalyst for global engagement in conservation efforts. By capitalizing on the widespread appeal of digital platforms, Uganda aims to secure sustainable funding streams crucial for the long-term protection of mountain gorillas.

Gonahosa underscores the significance of this initiative, emphasizing its potential to raise awareness and inspire a new generation of gorilla ambassadors worldwide. Through innovative features such as real-time updates on gorilla birthdays and births, the app fosters a deeper appreciation for these majestic creatures and their delicate ecosystem.

Uganda’s embrace of technological conservation mirrors similar initiatives across the African continent. From Rwanda’s Gorilla Gram campaign to Uganda Wildlife Authority’s Friend a Gorilla Campaign, countries are increasingly turning to digital solutions to amplify conservation efforts and engage a global audience.

In a world where the survival of endangered species hangs in the balance, the My Gorilla Family app emerges as a beacon of hope. It symbolizes a collaborative endeavor to protect not only the mountain gorillas of Uganda but also the rich biodiversity of our planet for generations to come. As users embark on their virtual safari, they become active participants in the ongoing quest to ensure a future where humans and gorillas coexist harmoniously.

The app’s innovative approach to conservation has garnered widespread acclaim, attracting attention from wildlife enthusiasts, conservationists, and tech enthusiasts alike. Its user-friendly interface and compelling content have captivated audiences around the globe, sparking a renewed interest in gorilla conservation and environmental stewardship.

Moreover, the success of the My Gorilla Family app has paved the way for further advancements in technological conservation. Its model serves as a blueprint for future endeavors aimed at leveraging digital platforms to protect endangered species and preserve critical habitats.

As the global community grapples with the urgent need to address environmental challenges, initiatives like the My Gorilla Family app offer a ray of hope. They demonstrate that by combining innovation, collaboration, and passion, we can forge a path towards a more sustainable future for all life on Earth.

GorillaGram: Using Instagram to Protect Mountain Gorillas

Apps

Boses Muhinda

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Apr 23, 2024

0

GorillaGram: Using Instagram to Protect Mountain Gorillas

In the heart of Rwanda’s Volcanoes National Park, amidst the lush greenery and mist-covered peaks, resides a community of gentle giants—the mountain gorillas. These majestic creatures, with their soulful eyes and powerful presence, captivate the hearts of all who encounter them. Yet, their existence teeters on the brink of extinction, threatened by poaching, habitat loss, and human encroachment.

Enter Gorilla Gram, a pioneering initiative born out of the collaboration between Visit Rwanda and the Rwanda Development Board (RDB). Launched in September 2022, Gorilla Gram harnesses the power of social media, particularly Instagram, to rally support for the conservation of Rwanda’s mountain gorillas.

At its essence, Gorilla Gram serves as a channel for conservation and awareness. It invites visitors to become active participants in the protection of these endangered creatures by sharing their experiences on Instagram. With a simple click of their smartphone cameras, visitors capture moments of awe and wonder as they trek through the dense forests of Volcanoes National Park, coming face to face with gorilla families in their natural habitat.

But Gorilla Gram goes beyond mere photo-sharing. It empowers visitors to make a tangible impact through the use of designated tags on their Instagram posts. These tags, carefully curated by Gorilla Gram, serve as digital breadcrumbs, guiding rangers, researchers, and monitoring teams to track the movements and behaviors of gorilla families and individual gorillas. Through sophisticated aggregation systems, the posted photos are organized into smart galleries, providing valuable insights into the lives of these gentle giants.

For followers and visitors alike, Gorilla Gram offers a window into the world of gorilla conservation. In real time, they can engage with rangers and researchers, learning about the challenges facing these endangered species and the efforts being made to ensure their survival. By actively participating in the conversation, followers become stewards of conservation, spreading awareness and garnering support for the protection of Rwanda’s 12 habituated gorilla families.

Rwanda, renowned as one of the premier destinations for gorilla trekking, holds a special place in the hearts of wildlife enthusiasts. The Rwanda Volcanoes are home to nearly a third of the world’s remaining population of mountain gorillas, making it a critical stronghold for their conservation. Gorilla Gram serves as a beacon of hope for these magnificent creatures, offering a lifeline in the face of mounting threats.

The story of the mountain gorillas is one of resilience and triumph against the odds. In the 1970s, their population dwindled to a mere 200 individuals, pushing them to the brink of extinction. Today, thanks to concerted conservation efforts, their numbers have rebounded to over 1,060 individuals. Yet, the journey is far from over.

As guardians of the forest, it falls upon us to ensure the continued survival of these remarkable creatures. Gorilla Gram reminds us that each photo shared, each tag added, is a step towards a brighter future for Rwanda’s mountain gorillas. Through collective action and unwavering dedication, we can safeguard their habitat, preserve their legacy, and ensure that generations to come will marvel at their beauty and grace.

Vivendi’s Canal Plus Makes $1.7 Billion Bid for MultiChoice Group

News

Brian Code

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Feb 1, 2024

0

Vivendi’s Canal Plus Makes $1.7 Billion Bid for MultiChoice Group

Vivendi’s Canal Plus, the largest shareholder in South Africa’s MultiChoice Group (MCGJ.J) with a 31.67% stake, has made an offer to acquire all remaining shares in the company in a deal valued at approximately $1.7 billion. The move aims to bolster MultiChoice’s position in the competitive international market for pay TV services.

Under the proposed deal, Canal Plus plans to offer 105 rand per share in cash, representing a 40% premium to MultiChoice’s closing share price on the preceding Wednesday. Although MultiChoice’s shares surged following the announcement, they remained below the offer price, reflecting investor uncertainty about the deal’s certainty.

Canal Plus emphasized that its offer is non-binding and indicative at this stage. However, once due diligence is completed, the company intends to submit a formal letter of firm intention to MultiChoice’s board. MultiChoice confirmed receipt of the letter from Canal Plus and pledged to keep shareholders informed of any further developments.

Maxime Saada, Chairman and CEO of Canal Plus, highlighted the strategic importance of the potential acquisition for MultiChoice’s future growth in Africa. He emphasized the need for enhanced scale and expertise to navigate the evolving market landscape, which includes competition from international streaming giants like Netflix, Amazon, and Disney.

Saada emphasized that if the deal is successful, it would provide MultiChoice with the resources needed to invest in scaling up operations, supporting local African talent, and creating compelling content. MultiChoice has previously invested significantly to combat competition and strengthen its offerings, including partnering with Comcast’s NBCUniversal and Sky to enhance its Showmax streaming service.

Canal Plus also indicated its intention to pursue a listing, following proposals by parent company Vivendi to split into four entities. The company expressed interest in eventually listing in South Africa as part of its strategic plans.

Vivendi’s Canal Plus, the largest shareholder in South Africa’s MultiChoice Group (MCGJ.J) with a 31.67% stake, has made an offer to acquire all remaining shares in the company in a deal valued at approximately $1.7 billion. The move aims to bolster MultiChoice’s position in the competitive international market for pay TV services.

Under the proposed deal, Canal Plus plans to offer 105 rand per share in cash, representing a 40% premium to MultiChoice’s closing share price on the preceding Wednesday. Although MultiChoice’s shares surged following the announcement, they remained below the offer price, reflecting investor uncertainty about the deal’s certainty.

Canal Plus emphasized that its offer is non-binding and indicative at this stage. However, once due diligence is completed, the company intends to submit a formal letter of firm intention to MultiChoice’s board. MultiChoice confirmed receipt of the letter from Canal Plus and pledged to keep shareholders informed of any further developments.

Maxime Saada, Chairman and CEO of Canal Plus, highlighted the strategic importance of the potential acquisition for MultiChoice’s future growth in Africa. He emphasized the need for enhanced scale and expertise to navigate the evolving market landscape, which includes competition from international streaming giants like Netflix, Amazon, and Disney.

Saada emphasized that if the deal is successful, it would provide MultiChoice with the resources needed to invest in scaling up operations, supporting local African talent, and creating compelling content. MultiChoice has previously invested significantly to combat competition and strengthen its offerings, including partnering with Comcast’s NBCUniversal and Sky to enhance its Showmax streaming service.

Canal Plus also indicated its intention to pursue a listing, following proposals by parent company Vivendi to split into four entities. The company expressed interest in eventually listing in South Africa as part of its strategic plans.

(Conversion rate: $1 = 18.7137 rand)

URA, South Sudan Revenue Authority partner to fight smuggling, and dumping

Business

GURU8 Staff

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Jan 28, 2024

0

URA, South Sudan Revenue Authority partner to fight smuggling, and dumping

The government of South Sudan through its National Revenue authority (NRA) has partnered with Uganda Revenue Authority to weed out smuggling and dumping.

The Commissioner General of South Sudan Revenue Authority (SSRA) Africano Mande paid a visit to URA Commissioner General John Musinguzi to discuss his country’s plans to apply new cargo monitoring system.

Commissioner Mande announced the collaboration between SSRA and INVESCO, Ugandan company that will provide cargo-tracking technology.

“Collections from customs have been low, pushing us to make tough decisions to improve. Invesco’s services will help us improve collections and even exceed our targets’ Commissioner Mande said.

He further said that SSRA hope to learn from URA.

The Democratic Republic of Congo signed Invesco in 2021 when its revenue collections at border points were low. DRC was collecting $9 million per month but as per statistic from the revenue body in DRC, it is estimated that they collect approximately, $220 million per month as compared to $9 which represents 600% growth in revenue collection.

Previous efforts by South Sudan government and Revenue Authority to curb this revenue loss has failed through a company called K-Polygon and hence, they reverted to URA and Invesco to give them a solution like they did in Congo and this should help raise revenue for both URA and South Sudan Revenue Authority(SSRA) in a bid to raise revenue and help curb smuggling and dumping.

Uganda has been losing a lot of revenue on dumping which also causes inflation in the economy.

This will also reduce the VAT refund racket where people claimed to heading to South Sudan and leave goods on the market while claiming for VAT refund from URA. It is estimated that Uganda has been losing about Shs10 billion a day while South Sudan could have lost more.

Elon Musk’s Acquisition, X (Formerly Twitter), Sees a 71% Depreciation in Value Since Purchase

News

Brian Code

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Jan 3, 2024

0

Elon Musk’s social media venture, X, is currently assessed at approximately $12.5 billion, according to a recent evaluation conducted by mutual fund Fidelity. Notably, this valuation represents a significant decline of 71.5 percent since Musk’s acquisition of the platform in October 2002 when he, along with a consortium of investors, paid a substantial $44 billion for what was then known as Twitter. Fidelity, an equity holder in X, conducted the analysis through November 2023, encompassing the period during which the platform experienced notable setbacks, primarily linked to an advertiser exodus triggered by Musk’s controversial actions.

In mid-November, Musk’s endorsement of an antisemitic and white supremacist conspiracy theory on X led to severe repercussions. A subsequent report by Media Matters for America exposed major brands’ ads appearing alongside pro-Nazi content on the platform, prompting companies like Apple and Disney to suspend advertising. The fallout contributed to a significant portion of the losses incurred by X, with Axios reporting a 10.7 percent decline in November alone.

The final weeks of 2023 proved challenging for X, with an estimated $75 million in advertising losses due to the boycott. Musk’s confrontational stance, exemplified by telling advertisers to “go [themselves]” during an interview, further strained the platform’s standing. Musk continued his provocations in December, taunting Disney CEO Bob Iger on X for Disney’s continued advertising on other platforms.

Fidelity’s assessment of X’s value has consistently dwindled over the past year. In May 2023, the company valued X at approximately $15 billion. The current trajectory suggests that unless Musk implements significant changes, the decline in X’s valuation may persist. The unfolding developments in 2024 are poised to be pivotal for the future trajectory of X.

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